Search results

This paper aims to develop a cross-border regional brand management model to help enhance cooperation for developing such localities. It analyzed its applicability in the Brazil–Argentina and Italy–Austria cross-border regions comprising several cities.

A systematic literature review was conducted to obtain a theoretical basis and select elements for creating the cross-border regional brand management (CRBM) model. To apply the model, in-depth interviews were conducted with 19 specialists of different nationalities and distinct expertise on cross-border governance and regional branding. In addition, to validate the proposed model, a focus group was carried out, and specialists were consulted using forms, providing 22 additional opinions.

The results show good managerial practices and gaps that must be overcome to create and manage the brands from the two regions analyzed.

The theoretical contributions consist in extending the literature in place branding by presenting the first CRBM model and the conceptual explanation of each of the model's elements.

The study's practical implications occur through the suggestion of good management practices for the studied localities arising from the applicability of the CRBM model. Furthermore, it is expected that the model developed can be applied in other locations, bringing practical contributions to the management and creation of cross-border regional brands in other countries.

This study presents the first CRBM model and its applicability to two cross-border regions.

This study focuses on a particular type of public organization characterized by weak boundaries and strong informal relationships, elements that have assisted in driving the reform of an entire national public management system. The case is the Public Healthcare System of the Southern Italy in the period beginning in the early 1990s through the beginning of the new millennium, with particular emphasis on the Sicilian region, selected since it represents an extreme case of informal networks that affect organizational boundaries and governance functions.

This paper aims to explore the behaviour of city managers in the ongoing context of city leadership in Italy where there are high levels of political, economic and social turbulence.

A survey was administered to 140 Italian city managers, with a response rate of 56%. The main research questions were the following: Who are the Italian city managers? How do they spend their time? Are their actions influenced by political, administrative, management and/or governance-related pressures?

The results depicted Italian city managers as caged leaders. They feel like they are capable of soaring to great heights outside the boundaries of their organisations, but they are constrained by their day-to-day organisational activities.

This paper offers new empirical insights into the different leadership activities carried out by Italian city managers discussing the differences between the time devoted to some activities and the perception of their leadership style.

The purpose of this chapter is to analyze the evolution in the provision of public services’ delivery, with a specific focus on housing policies. New practices are being implemented, thanks to the cooperation of the public sector, private, and nonprofit actors. Rather than just providing assistance to households with income levels falling below specific thresholds, social housing addresses the broader and more complex areas of vulnerability that affect several categories, such as single parents, young students and professionals, and temporarily unemployed people. Co-production also comes into the picture, since many social housing projects require that beneficiaries contribute to the implementation of the project itself, for example by managing the buildings and common areas or by creating communities.

The chapter will start from considerations on the emergence of new housing needs. It will then review the literature on the concept of co-production of public services and provide a definition of social housing. Then, examples of social housing will be analyzed based on specific criteria derived from the literature and the theoretical framework. The methodology is qualitative and based on descriptive case analysis.

The chapter analyzes the evolution of public housing policies by taking into account the social and economic changes that have determined greater and more complex areas for public intervention, adopting a twofold approach of partnership and collaboration between the three sectors, and of co-production of public services by directly engaging the users.